You have innovative lab supplies, great customer service, and competitive pricing, but when you try to sell to a new lab, you hear, “Sorry, you’re not on our preferred supplier list.” Unfortunately getting on said list is not so easy. Securing a special spot with biopharma, life sciences, and R&D organizations takes a serious investment of time and money, with no guarantees of success or even increased business. As the industry shifts toward vendor consolidation, lab supply marketplaces are becoming an essential channel for quality suppliers to reach new customers in a cost-effective, strategic way.
Read more: A Guide to Life Science Supplier Marketing
A preferred supplier is a vendor that an organization has vetted and selected as a primary source for purchasing lab supplies. These suppliers meet specific criteria related to pricing, reliability, quality, and service. Many biopharma and life sciences companies maintain a preferred supplier list (also known as a preferred vendor list or approved supplier/vendor list) to streamline procurement and improve efficiency.
Life sciences procurement teams then encourage purchasing end users, such as scientists and lab operations, to source their research needs from vendors on the list. In labs using a procure-to-pay (P2P) platform, suppliers may have a punchout catalog integrated into the system. Scientists may also encounter fewer administrative hurdles when purchasing from preferred suppliers.
The journey to becoming a preferred supplier is complex and often frustrating. Some of the biggest hurdles include:
Even after making it onto the preferred supplier list for lab supplies, there’s no guarantee that stakeholders will purchase enough of your products to justify the investment.
Read more: The Challenge of Juggling Multiple PunchOut Catalogs for Labs
Procurement teams in the life sciences industry face unique challenges when selecting preferred suppliers. Unlike traditional industries where cost savings drive decisions, life sciences procurement must balance:
Procurement and R&D teams often have competing priorities. While labs require supplier flexibility to drive scientific innovation, procurement focuses on vendor consolidation for cost control and efficiency. A ZAGENO survey found that biopharma R&D teams add up to 50% new suppliers per year to support innovation and address supply chain disruptions. However, integrating new suppliers into a P2P system is a complex and time-consuming task for both procurement and vendors.
Read more: Top Procurement Platforms for the Life Sciences Industry
What if you could become a preferred lab supplier for thousands of customers, without undergoing thousands of supplier selection processes?
A digital lab supply marketplace like ZAGENO eliminates these barriers. Scientists can access a catalog of over 40 million product SKUs from over 5,300 suppliers, all under a single, streamlined purchasing experience. ZAGENO simplifies procurement by acting as the vendor of record, consolidating orders and invoicing for lab supplies.
Partnering with ZAGENO as a supplier offers key advantages:
Whether you’re a niche supplier or an industry leader, ZAGENO helps you maximize your reach with no upfront investment. Even less-popular life science products become profitable by eliminating the traditional sales and marketing overhead.
In today’s world, purchasing lab supplies is more complex than ever for scientists. By leveraging a digital marketplace, suppliers can experience the benefits of being on a preferred supplier list for lab supplies, without the extensive hurdles of traditional procurement processes.